The Three Rules

Jun 25, 2020 | 0 comments

Recently, I delved into the enlightening pages of the book titled “The Three Rules.” In its captivating exploration, a team of scholarly visionaries embarked on a quest to unveil the fundamental principles that eternally guide the realm of business. Lo and behold, they unearthed three cardinal rules, which I am eager to share with you:

Rule #1: Better before Cheaper

Imagine standing at the crossroads of a crucial decision in your business journey. You are presented with a choice: should you enhance the quality of your product or cut costs? The first rule advocates, without a shadow of a doubt, that you should always opt for improvement.

A shining example of this principle in action can be found in the annals of Apple’s history. Apple, in its pursuit of excellence, didn’t dwell on the notion of cost reduction. Instead, they fixated their focus like a precision laser beam on the relentless pursuit of designing and manufacturing unparalleled products. The resounding success of this approach is evident to anyone who has set foot in one of their iconic stores.

Rule #2: Revenue before Cost

Imagine you’re faced with another crossroads, this time concerning the age-old dilemma of generating more revenue or curbing costs. Rule #2 steadfastly advises that you should prioritize revenue growth above all else.

Apple, once again, serves as a paragon of this rule. Rather than embarking on a quest to slash expenses, they channeled their energies into selling more of their extraordinary products. The exquisite ambiance of an Apple store, for instance, was not the fruit of penny-pinching measures but rather a testament to their unwavering dedication to creating exceptional customer experiences.

It’s worth noting that these rules do not endorse reckless spending or extravagance. They are a clarion call for making deliberate choices regarding where to invest your invaluable resources – time, money, and energy.

If we were to translate these principles into the realm of product development, they might read as follows:

Rule #1: Assemble an Elite Team of Engineers with a Stellar Product Development Culture (Better before Cheaper)

The foundation of any remarkable product lies in the talent of the engineers behind it. Seek out the best and brightest, and foster a culture of innovation and excellence within your team.

Rule #2: Craft Your Product to Achieve Unrivaled Excellence (Quality Pays Dividends)

By designing a product that stands head and shoulders above the rest, you not only have the ability to command higher prices but also to attract a broader customer base.

Rule #3: Let Great Engineers Lead the Way

Ultimately, the path to creating an exceptional product is paved with the expertise and vision of your engineering team. Ensure they are well-versed in the art of crafting greatness.

As you contemplate these timeless rules, remember that they are the keys to unlocking the gates of success in your business endeavors. Embrace them, and you’ll find yourself on a journey toward excellence that knows no bounds.

And if you’re eager to put these principles into practice, don’t hesitate to request our complimentary Product Development Templates. It’s a treasure trove of resources to guide you on your path to business greatness.


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