by Nicole Cormier | Oct 7, 2020 | Blog
Some of the myths about raising money are all too familiar. “I just need to be introduced to the right person.” “I will put my idea on one of those crowdfunding platforms.” “Once my prototype is done, everyone will want to fund me.” Or, my favorite, “We will bootstrap...
by Nicole Cormier | Jun 25, 2020 | Blog
Recently, I delved into the enlightening pages of the book titled “The Three Rules.” In its captivating exploration, a team of scholarly visionaries embarked on a quest to unveil the fundamental principles that eternally guide the realm of business. Lo and...
by Nicole Cormier | Apr 1, 2020 | Blog
To outsource, or not to outsource, that is the question – or is it? For small companies, the answer is generally to do some of both. How do you know what to send out and what to keep in house? Here are a few things to think about. Like many other business...
by Nicole Cormier | Mar 4, 2020 | Blog
Small enterprises carving their niche in the market undoubtedly possess the ingenuity to craft superior products. However, a persistent question looms: can they amass a sufficient sales volume to recoup their investments? In scenarios where unit volumes remain modest,...
by Nicole Cormier | Feb 10, 2020 | Blog
Few would disagree that the iPod saved Apple from bankruptcy, but it was not just about the idea of a digital music player. There were at least 20 other digital music players on the market long before Apple started the project. Apple understood at a profound level...
