Investors

Don’t Believe the MYTHS! Some of the myths about raising money are all too familiar. “I just need to be introduced to the right person.” “I will put my idea on one of those crowdfunding platforms.” “Once my prototype is done, everyone will want to fund me.” Or, my favorite, “We will bootstrap with [students/interns/work for stock] people.”

Raising money for your startup is not the result of some elusive magical incarnation. It’s a step-by-step methodical process, just like any other business activity. Raising money is not complex, but it is a lot of work. Maybe that is why so many people cling to the myths.

If you’re up for hard work, request our white paper. If you’re looking for the winning lottery numbers, you can stop reading now.

Have you ever wondered why some product development projects run like clockwork and others are train wrecks? One reason some projects succeed while others do not is the failure to differentiate between what new aspects of the project will require invention as opposed to engineering. Engineering is, for the most part, predictable and lends itself to planning and scheduling. An invention, not so much. Failure to identify inventions necessary to a product’s success and to conduct that invention off the critical path is responsible for most of the train wrecks.

Upon initial consideration, the difference between the two definitions doesn’t appear all that significant. The objective of both invention and engineering is the creation of development of a device, method or process. Consequently, in the broad realm of new product development, it is very easy to lose sight of the fact that invention and engineering are not the same.

Finish Line has developed hundreds of new products, some requiring invention and many only requiring engineering. This white paper explains how to successfully differentiate between the two. We have 15 years of experience to support our findings and the expertise to help you succeed.