Sell Services for Small Business
BRANDING AND MARKETING
Should the new product carry the same branding? Will the marketing strategy be the same? Finish Line can help answer these and a hundred more related questions.
Many times clients prefer the new product first be sold via alternative channels and brought in-house only once proven a success. Finish Line is an expert at selling new products and functions as your sales testing agent.
Each program is individually tailored to the client’s needs, but will follow the following general outline:
Engage in activities to create awareness and stimulate demand for your new product.
- Create brand identity
- Develop marketing procedures & plans based on the Market Validation Research, including Go-to-Market strategy, customer journey & KPIs
- Develop marketing messages and branded collateral
- Execute the marketing plan to bring qualified leads to the Sales team
- Iterate, refine, and repeat marketing activities to deliver Customer Acquisition Cost reductions
- When you’re ready, train your team to take over the marketing role
Create revenues for your company by selling the solution in the marketplace to the chosen customers.
- Develop sales procedures & plan and KPIs based on the Go-to-Market strategy and customer journey
- Develop sales messages & collateral
- Execute the sales plan to convert the qualified leads from the Marketing team into revenues
- Work with Marketing to refine messages and branded support media based on market feedback
- Iterate, refine, and repeat sales activities to deliver revenues
- When you’re ready, train your team to take over the sales role
The cost of this service is calibrated to the specific needs of your business.