Rafael Arlequin

SERVICE FOCUS

VALIDATE, SELL

HOW HE CAN HELP YOU

Rafael is an expert at developing market validation experiments and marketing processes for startups. He will first conduct research into the customer journey, then set up KPIs to measure this journey and develop the processes for selling to this customer. These processes include the development of the brand and the message and media that create revenue opportunities from ideal customers. Once the processes achieve stability, he will work to transition the work to the internal team (including recruiting, hiring, and training) and set up a continuous improvement system that can be self-managed by the team.

PROFESSIONAL BACKGROUND

Raf is a marketing expert. He has over 10 years of experience in developing market validation experiments and marketing processes for small companies and startups.

PERSONAL FACTOIDS OF INTEREST

Raf never met a sport he did not like and plays pickup basketball almost every chance he gets. He also has a Ph.D. in Fantasy Football.