Three common product development mistakes — and how to avoid them

There is plenty of advice out there about how to succeed at product development. This advice is often based on studying successful product development and trying to identify the behaviors and techniques that led to this success. Although this type of advice is necessary, it is not sufficient. In order to be successful, you must also avoid those behaviors that lead to failure. In order to know what causes failure, you must study failure, not just success.


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