The importance of teamwork and culture in product development

Why do some products succeed and others not so much? Seemly identical product ideas can have widely varying levels of success. Take the iPod and Rio. Both played digital music, and their technical specification was very similar. The Rio actually beat the iPod to market by several years (1998 vs. 2001). Keep in mind, during the development of the iPod; Apple stock was hovering around a dollar a share; it’s now more than $180. Meanwhile, Rio was a profitable, growing company. Why is one product still famously successful and other seemly identical product lost to the pages of history?


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