Go-To-Market Strategy Tool

Intro:

Often overlooked, Go-To-Market (GTM) strategy can be one of the most important factors in new product development. GTM can affect the product requirements, the skill sets you need to develop the product and even the competitiveness of the offering.

Description:

This tool compares and contrasts several competing GTM strategies in terms of Customer Acquisition Cost, Capital Requirements and Market Adoption Rate.

What it is:

A tool to help determine the right GTM strategy for your new product you are developing.

Why it is Important:

Often overlooked, Go-To-Market (GTM) strategy can be one of the most important factors in new product development. GTM can affect the product requirements, the skill sets you need to develop the product, and even the competitiveness of the offering.

What Problem Does it Solve:

Determining the GTM upfront prevents costly re-design that can often occur to add necessary features to account for the unique requirements of each GTM strategy.

When to Use it:

During the Market Validation stage and before requirements generation.

How Can FinishLinePDS Help:

Brainstorming GTM strategies, mapping customer journeys, and estimating Customer Acquisition Cost.