4 Reasons Startups Fail And How To Avoid Them

Startups are hard – much harder than running an existing business. There is no existing market to instruct strategy. There is very little capital. There is very little time for the team to find its way to being functional. There is no product, processes or history to guide decisions.

Many startups fail, but some, despite all the impediments, succeed. Why do some succeed and others fail? Our research has shown the answer is simple: successful startups are willing to do what the unsuccessful ones are not – namely, follow the four golden rules.