by Nicole Cormier | May 29, 2019
If you’re a startup or small business, at some point you are going to hire a product development team. This seemingly simple task has lead many an entrepreneur to run. There are sharks in the water, well-meaning experts that will do the wrong thing really well, people...
by Nicole Cormier | May 28, 2019
Designing the GTM strategy for your startup is just as important as designing the product. Additionally, the GTM strategy may mean the product requirements will need to change. Designing a GTM plan is a simple process, but it does require a lot of work. Many startups...
by Nicole Cormier | May 9, 2019
There is a lot of advice out there on how to be successful at a startup. Most of it is wrong; or at least may not work for your startup. Most startup advice is anecdotal; that is, it is a result of someone’s experience on what they believe worked for...
by Nicole Cormier | Jan 30, 2019
Don’t Believe the MYTHS! Some of the myths about raising money are all too familiar. “I just need to be introduced to the right person.” “I will put my idea on one of those crowdfunding platforms.” “Once my prototype is done, everyone will want to fund me.” Or, my...
