Validate Services for Investors
Is the Market for this Product Worth Pursuing?
![Person writing on paper](https://finishlinepds.wpengine.com/wp-content/uploads/2023/06/topimg13.png)
IS THERE A MARKET AND WILL THE SCIENCE WORK?
![Dart board hitting bullseye](https://finishlinepds.wpengine.com/wp-content/uploads/2023/06/topimg14.png)
IS THE IP DEFENSIBLE AND ARE THE COGS LEGIT?
THE STEPS
Each program is individually tailored to the client’s needs, but will follow the following general outline:
![Person circling avatars on screen](https://finishlinepds.wpengine.com/wp-content/uploads/2023/06/stepimg17.png)
MARKET VALIDATION DUE DILIGENCE
- Market Size
- Economic Value of Solution
- Market Structure
- Customer Assessment
- Product-Market Fit
- Competitor Identification & Analysis
![lightbulbs on chalkboard](https://finishlinepds.wpengine.com/wp-content/uploads/2023/06/stepimg8.png)
SCIENCE VALIDATION DUE DILIGENCE
- Will it work?
- What allied technologies will be required?
- What pitfalls / dangers need to be avoided or overcome?
![Person at laptop thinking](https://finishlinepds.wpengine.com/wp-content/uploads/2023/06/stepimg18.png)
IP/MOAT ASSESSMENT DUE DILIGENCE
- Assess value of patent claims in the marketplace
- Assess the difficulty to design a competitive product around existing patent claims
- Assess any first mover advantage
- Assess any trade secrets advantage
![person holding a graph](https://finishlinepds.wpengine.com/wp-content/uploads/2023/06/sell-1.png)
COGS ASSESSMENT DUE DILIGENCE
- Are the COGS assumptions the Startup Team has made reasonable?