by Nicole Cormier | Jan 29, 2020 | Blog
What’s the most common complaint managers of small businesses have about product development projects: it always costs too much and takes too long. Albert Einstein once said: “we cannot solve our problems with the same thinking we used to create them”. If you want to...
by Nicole Cormier | Oct 31, 2019 | Blog
Decision making is fundamental to any professional activity. The study of “decision bias” is a fascinating subject. These studies show that the root cause of most faulty decision making is the wrong assumption. One of the most common faulty assumptions in the product...
by Nicole Cormier | Aug 1, 2019 | Blog
“Ask no questions, and you will be told no lies” Charles Dickens Great Expectations Ask your average product development engineer how long a project will take or how much it will cost, and you may get wishful thinking. Sometimes people tell you what you want to hear...
by Nicole Cormier | Jun 4, 2019 | Blog
“If you do not know where you’re going, any direction will do” Lewis Carroll, Alice in Wonderland We are often brought in to help with troubled product development projects that do not seem to be progressing as expected. You might expect that the reason for the...
by Nicole Cormier | May 14, 2019 | Blog
We often get calls asking if we can design a prototype, or, have you ever worked with the XYZ technology/IC/Software/etc. After a few probing questions, what we learn is that this company really needs a product developed, not a prototype designed—at least not yet....